logseq_notes/journals/2023_06_09.md

• 学习任务
• Daily reflection Daily reflections
  • What I've done
    • Morning: Workout
    • Afternoon: Review 产品开发 and Java
    • Night: Review 数电 学交
  • What I've thought #thoughts
  • Mood
• 产品开发 collapsed:: true

  • Topic 6 - 10

    • Topic 6 - Phase 1: Concept Development 概念开发

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      • What is Concept Development? 概念开发是什么
        • The needs of the target market are identified Alternative product concepts are generated and evaluated 需求 One or more concepts are selected for further development and testing 多种概念被生成，经过挑选后选择其中一个 A concept is a description of the form, function and features of a product 概念是一个产品的描述，功能和特性 Evaluation and screening criteria are used to aid in the selection 评估和测试可以辅助选择（screen = test） Usually accompanied by a set of specifications, an analysis of competitive products and an economic justification for the project 伴随着来自个方面的要求，与竞争对手的比较和分析，还有经济方面的考虑（能不能赚钱）
        • This can be concluded as 图解如下
        • 

      • Identify Customer Needs 用户需求是什么

        • to understand customers needs, then to effectively communicate them to the development team 和研发队伍沟通 The output of this step is: Customer need statements organised in a hierarchical list, with importance weightings for many or all of the needs 把用户的需求整理成加权列表

      • Establishing target specifications 确立规格要求

        • 1. Prepare the list of metrics, i.e. the technical or manufacturing features of the product based on the customer needs 准备一些数据的列表
        • 2. Collect competitive benchmarking information 竞争对手的产品性能
        • 3. Set ideal and marginally acceptable target values 理想的和可接受的要求
        • 4. Reflect on the results and the process 通过结果和进一步完善

      • Concept generation 想一个概念

        • Steps:
          • external search 在外面搜索
          • creative problem solving within the team, and 团队灵机一动
          • systematic exploration of the various solution fragments the team generates 系统地寻找解决方法
        • The result of this activity is usually a set of 10-20 concepts – each is typically represented by a sketch and a brief descriptive text 产生 10-20 个概念
        • 

      • Concept selection 选一两个出来

        • the activity in which various product concepts are analysed and sequentially eliminated to identify the most promising concept(s)
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        • There are 5 stages to the screening and evaluation process: 用以下方式选择好的概念
          • 1. Initial screen - The key evaluation criteria given in the table on the previous slides can be developed further using a scoring model or weighted checklist 用之前的要求测试
          • 2. Customer screen - An informal discussion with customers to explain a concept 和客户沟通
          • 3. Technical screen 在科技实现上咨询第一方和第三方的专家
            • informal technical discussions with experts
            • extensive analysis by a 3 rd party
          • 4. Final screen 最终测试
            • Involves the use of screening models and computer assessment programs
          • 5. Business analysis 看下赚不赚钱
            • preliminary marketing plans,
            • technical plans,
            • financial reviews and
            • projected budgets

      • Concept testing 测试

        • There are 7 steps to this process
          • 1. Define the purpose of the concept test 定义测试的目的
          • 2. Choose a survey population 选问卷调查的目标对象
          • 3. Choose a survey format 格式
          • 4. Communicate the concept 和目标对象沟通这个概念
          • 5. Measure customer response 客户怎么想
          • 6. Interpret the results 分析结果
          • 7. Reflect on the results and process 用结果改进

      • Setting final specifications 最终规格

               Target specifications are revisited after a concept has been selected and tested
        

      • Project planning 计划

        • The final activity of concept development
        • Steps:
          • creates a detailed development schedule 产品开发时间线
          • devises a strategy to minimise development time and 定一个计划
          • identifies the resources required to complete the project 需求是什么

      • Economic analysis

        • 拿出去卖亏不亏钱

      • Benchmarking & modelling

        • 和竞争对手比较，品质行不行

  • 往年题考点

    • Prototypes (2019)

      • Physical prototype, (5 marks) (2019)
      • Analytical prototype, (5 marks) (2019)
      • Comprehensive prototype. (5 marks) (2019)

    • Costs (2019)

      • Component costs, (5 marks) (2019)
      • Support costs, (5 marks) (2019)
      • Indirect allocations as part of Overhead costs. (5 marks) (2019)

    • New products and New product development (2019, 2018)

      • Booz, Allen & Hamilton (1982) Classification Scheme (2019)

        • Repositioning (4 marks) (2019)
        • four (4) elements through which products can be differentiated (2019)
        • the five alternatives that are open to the firm ( 2018)
        • kinds of new products identified by Booz Allen and Hamilton ( 2018)
        • four elements where values can be added to the basic or ‘core’ product to augment its appeal ( 2018)
      • Product life cycle (2019)

      • prototyping ( 2018)

        • three phases of prototyping ( 2018)
        • uses of prototypes ( 2018)

    • system-level design (2019)

      • product architecture (2019)
      • key characteristics of modular and integral architecture. (2019)
      • three (3) main types of modular architecture. (2019)

    • IP ( 2018)

      • the concept ( 2018)
      • what sort of intellectual property copyright can protect and what form of protection it gives. ( 2018)
      • benefits and limitations of using patents ( 2018)