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concepts – each is typically represented by a sketch concepts – each is typically represented by a sketch
and a brief descriptive text 产生 10-20 个概念 and a brief descriptive text 产生 10-20 个概念
- ![image.png](../assets/image_1686289726119_0.png) - ![image.png](../assets/image_1686289726119_0.png)
- #### Concept selection 选一两个出来 - #### Concept selection 选一两个出来 #flashcard
- the activity in which various - the activity in which various
product concepts are analysed and sequentially product concepts are analysed and sequentially
eliminated to identify the most promising eliminated to identify the most promising
concept(s) concept(s)
- ![image.png](../assets/image_1686289907417_0.png){:height 564, :width 688} - ![image.png](../assets/image_1686289907417_0.png){:height 564, :width 688}
- There are 5 stages to the screening and - There are 5 stages to the screening and
evaluation process: 用以下方式选择好的概念 evaluation process: 用以下方式选择好的概念 #flashcard
- 1. Initial screen - The key evaluation criteria given in the table on the - 1. Initial screen - The key evaluation criteria given in the table on the
previous slides can be developed further using a previous slides can be developed further using a
scoring model or weighted checklist 用之前的要求测试 scoring model or weighted checklist 用之前的要求测试
@ -1605,7 +1605,7 @@
- financial reviews and - financial reviews and
- projected budgets - projected budgets
- #### Concept testing 测试 - #### Concept testing 测试
- There are 7 steps to this process - There are 7 steps to this process #flashcard
- 1. Define the purpose of the concept test 定义测试的目的 - 1. Define the purpose of the concept test 定义测试的目的
- 2. Choose a survey population 选问卷调查的目标对象 - 2. Choose a survey population 选问卷调查的目标对象
- 3. Choose a survey format 格式 - 3. Choose a survey format 格式
@ -1617,7 +1617,7 @@
Target specifications are revisited after a concept has been selected and tested Target specifications are revisited after a concept has been selected and tested
- #### Project planning 计划 - #### Project planning 计划
- The final activity of concept development - The final activity of concept development
- Steps: - Steps: #flashcard
- creates a detailed development schedule 产品开发时间线 - creates a detailed development schedule 产品开发时间线
- devises a strategy to minimise development time and 定一个计划 - devises a strategy to minimise development time and 定一个计划
- identifies the resources required to complete the project 需求是什么 - identifies the resources required to complete the project 需求是什么
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- 和竞争对手比较，品质行不行 - 和竞争对手比较，品质行不行
- ## Topic 7: Innovation - ## Topic 7: Innovation
id:: 64857305-2925-485f-9aed-e15511b42149 id:: 64857305-2925-485f-9aed-e15511b42149
collapsed:: true - ### Definition of Innovation #flashcard
- ### Definition of Innovation
Innovation is the process of creating something new that adds value to society. It can involve developing new products, services, processes, or business models. Innovation can be driven by a variety of factors, such as technological advances, changes in consumer preferences, or shifts in the competitive landscape. Innovation is the process of creating something new that adds value to society. It can involve developing new products, services, processes, or business models. Innovation can be driven by a variety of factors, such as technological advances, changes in consumer preferences, or shifts in the competitive landscape.
- ### Types of Innovation - ### Types of Innovation
collapsed:: true There are different types of innovation, including: #flashcard
There are different types of innovation, including:
- Radical innovation: involves creating something entirely new that disrupts existing markets or creates new ones. - Radical innovation: involves creating something entirely new that disrupts existing markets or creates new ones.
- Incremental innovation: involves making small improvements to existing products or processes. - Incremental innovation: involves making small improvements to existing products or processes.
- Disruptive innovation: involves creating a new product or service that initially serves a niche market but eventually disrupts the existing market. - Disruptive innovation: involves creating a new product or service that initially serves a niche market but eventually disrupts the existing market.
- Sustaining innovation: involves making improvements to existing products or processes that help maintain a company's competitive position. - Sustaining innovation: involves making improvements to existing products or processes that help maintain a company's competitive position.
- ### Models of Innovation - ### Models of Innovation
collapsed:: true
Innovation can follow different models, such as: Innovation can follow different models, such as:
- Linear model: involves a sequential process of research, development, and commercialization. - Linear model: involves a sequential process of research, development, and commercialization.
- Cyclical model: involves a continuous process of feedback and iteration. - Cyclical model: involves a continuous process of feedback and iteration.