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concepts each is typically represented by a sketch
and a brief descriptive text 产生 10-20 个概念
- ![image.png](../assets/image_1686289726119_0.png)
- #### Concept selection 选一两个出来
- #### Concept selection 选一两个出来 #flashcard
- the activity in which various
product concepts are analysed and sequentially
eliminated to identify the most promising
concept(s)
- ![image.png](../assets/image_1686289907417_0.png){:height 564, :width 688}
- There are 5 stages to the screening and
evaluation process: 用以下方式选择好的概念
evaluation process: 用以下方式选择好的概念 #flashcard
- 1. Initial screen - The key evaluation criteria given in the table on the
previous slides can be developed further using a
scoring model or weighted checklist 用之前的要求测试
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- financial reviews and
- projected budgets
- #### Concept testing 测试
- There are 7 steps to this process
- There are 7 steps to this process #flashcard
- 1. Define the purpose of the concept test 定义测试的目的
- 2. Choose a survey population 选问卷调查的目标对象
- 3. Choose a survey format 格式
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Target specifications are revisited after a concept has been selected and tested
- #### Project planning 计划
- The final activity of concept development
- Steps:
- Steps: #flashcard
- creates a detailed development schedule 产品开发时间线
- devises a strategy to minimise development time and 定一个计划
- identifies the resources required to complete the project 需求是什么
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- 和竞争对手比较,品质行不行
- ## Topic 7: Innovation
id:: 64857305-2925-485f-9aed-e15511b42149
collapsed:: true
- ### Definition of Innovation
- ### Definition of Innovation #flashcard
Innovation is the process of creating something new that adds value to society. It can involve developing new products, services, processes, or business models. Innovation can be driven by a variety of factors, such as technological advances, changes in consumer preferences, or shifts in the competitive landscape.
- ### Types of Innovation
collapsed:: true
There are different types of innovation, including:
There are different types of innovation, including: #flashcard
- Radical innovation: involves creating something entirely new that disrupts existing markets or creates new ones.
- Incremental innovation: involves making small improvements to existing products or processes.
- Disruptive innovation: involves creating a new product or service that initially serves a niche market but eventually disrupts the existing market.
- Sustaining innovation: involves making improvements to existing products or processes that help maintain a company's competitive position.
- ### Models of Innovation
collapsed:: true
Innovation can follow different models, such as:
- Linear model: involves a sequential process of research, development, and commercialization.
- Cyclical model: involves a continuous process of feedback and iteration.