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concepts – each is typically represented by a sketch
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and a brief descriptive text 产生 10-20 个概念
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- ![image.png](../assets/image_1686289726119_0.png)
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- #### Concept selection 选一两个出来
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- #### Concept selection 选一两个出来 #flashcard
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- the activity in which various
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product concepts are analysed and sequentially
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eliminated to identify the most promising
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concept(s)
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- ![image.png](../assets/image_1686289907417_0.png){:height 564, :width 688}
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- There are 5 stages to the screening and
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evaluation process: 用以下方式选择好的概念
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evaluation process: 用以下方式选择好的概念 #flashcard
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- 1. Initial screen - The key evaluation criteria given in the table on the
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previous slides can be developed further using a
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scoring model or weighted checklist 用之前的要求测试
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- financial reviews and
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- projected budgets
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- #### Concept testing 测试
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- There are 7 steps to this process
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- There are 7 steps to this process #flashcard
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- 1. Define the purpose of the concept test 定义测试的目的
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- 2. Choose a survey population 选问卷调查的目标对象
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- 3. Choose a survey format 格式
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Target specifications are revisited after a concept has been selected and tested
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- #### Project planning 计划
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- The final activity of concept development
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- Steps:
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- Steps: #flashcard
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- creates a detailed development schedule 产品开发时间线
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- devises a strategy to minimise development time and 定一个计划
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- identifies the resources required to complete the project 需求是什么
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- 和竞争对手比较,品质行不行
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- ## Topic 7: Innovation
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id:: 64857305-2925-485f-9aed-e15511b42149
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collapsed:: true
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- ### Definition of Innovation
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- ### Definition of Innovation #flashcard
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Innovation is the process of creating something new that adds value to society. It can involve developing new products, services, processes, or business models. Innovation can be driven by a variety of factors, such as technological advances, changes in consumer preferences, or shifts in the competitive landscape.
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- ### Types of Innovation
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collapsed:: true
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There are different types of innovation, including:
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There are different types of innovation, including: #flashcard
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- Radical innovation: involves creating something entirely new that disrupts existing markets or creates new ones.
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- Incremental innovation: involves making small improvements to existing products or processes.
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- Disruptive innovation: involves creating a new product or service that initially serves a niche market but eventually disrupts the existing market.
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- Sustaining innovation: involves making improvements to existing products or processes that help maintain a company's competitive position.
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- ### Models of Innovation
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collapsed:: true
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Innovation can follow different models, such as:
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- Linear model: involves a sequential process of research, development, and commercialization.
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- Cyclical model: involves a continuous process of feedback and iteration.
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