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- Measuring **preference** is central to market research - Measuring **preference** is central to market research
- **Reflect** on the results and the process - **Reflect** on the results and the process
logseq.order-list-type:: number logseq.order-list-type:: number
- Questions to ask: - Questions to ask: #flashcard
- Have we interacted with all **important customers** in - Have we interacted with all **important customers** in
our target market? our target market?
- Can we see the **latent needs** of customers beyond - Can we see the **latent needs** of customers beyond
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- DONE Week 2 - DONE Week 2
- ## Topic 6 - Phase 1: Concept Development 概念开发 - ## Topic 6 - Phase 1: Concept Development 概念开发
id:: 6482bafb-b96b-44c3-834b-8b4966c1dc0c id:: 6482bafb-b96b-44c3-834b-8b4966c1dc0c
collapsed:: true - What is Concept Development? 概念开发是什么 #flashcard
- What is Concept Development? 概念开发是什么
- The needs of the target market are identified - The needs of the target market are identified
Alternative product concepts are generated and Alternative product concepts are generated and
evaluated 需求 evaluated 需求
One or more concepts are selected for further - One or more concepts are selected for further
development and testing 多种概念被生成，经过挑选后选择其中一个 development and testing 多种概念被生成，经过挑选后选择其中一个
A concept is a description of the form, function - A concept is a description of the form, function
and features of a product 概念是一个产品的描述，功能和特性 and features of a product 概念是一个产品的描述，功能和特性
Evaluation and screening criteria are used to aid Evaluation and screening criteria are used to aid
in the selection 评估和测试可以辅助选择（screen = test） in the selection 评估和测试可以辅助选择（screen = test）
Usually accompanied by a set of specifications, an - Usually accompanied by a set of specifications, an
analysis of competitive products and an economic analysis of competitive products and an economic
justification for the project 伴随着来自个方面的要求，与竞争对手的比较和分析，还有经济方面的考虑（能不能赚钱） justification for the project 伴随着来自个方面的要求，与竞争对手的比较和分析，还有经济方面的考虑（能不能赚钱）
- This can be concluded as 图解如下 - This can be concluded as 图解如下
- ![image.png](../assets/image_1686289806889_0.png) - ![image.png](../assets/image_1686289806889_0.png)
- #### Identify Customer Needs 用户需求是什么 - #### Identify Customer Needs 用户需求是什么 #flashcard
- to understand customers needs, - to understand customers needs,
then to effectively communicate them to the then to effectively communicate them to the
development team 和研发队伍沟通 development team 和研发队伍沟通
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Customer need statements organised in a Customer need statements organised in a
hierarchical list, with importance weightings hierarchical list, with importance weightings
for many or all of the needs 把用户的需求整理成加权列表 for many or all of the needs 把用户的需求整理成加权列表
- #### Establishing target specifications 确立规格要求 - #### Establishing target specifications 确立规格要求 #flashcard
- 1. Prepare the list of metrics, i.e. the technical or - 1. Prepare the list of metrics, i.e. the technical or
manufacturing features of the product based on manufacturing features of the product based on
the customer needs 准备一些数据的列表 the customer needs 准备一些数据的列表
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- 3. Set ideal and marginally acceptable target values 理想的和可接受的要求 - 3. Set ideal and marginally acceptable target values 理想的和可接受的要求
- 4. Reflect on the results and the process 通过结果和进一步完善 - 4. Reflect on the results and the process 通过结果和进一步完善
- #### Concept generation 想一个概念 - #### Concept generation 想一个概念
- Steps: - Steps: #flashcard
- external search 在外面搜索 - external search 在外面搜索
- creative problem solving within the team, and 团队灵机一动 - creative problem solving within the team, and 团队灵机一动
- systematic exploration of the various solution - systematic exploration of the various solution