diff --git a/pages/总复习2023t1.md b/pages/总复习2023t1.md index 7f5b9b4..e05cee2 100644 --- a/pages/总复习2023t1.md +++ b/pages/总复习2023t1.md @@ -1529,7 +1529,7 @@ - Measuring **preference** is central to market research - **Reflect** on the results and the process logseq.order-list-type:: number - - Questions to ask: + - Questions to ask: #flashcard - Have we interacted with all **important customers** in our target market? - Can we see the **latent needs** of customers beyond @@ -1541,23 +1541,22 @@ - DONE Week 2 - ## Topic 6 - Phase 1: Concept Development 概念开发 id:: 6482bafb-b96b-44c3-834b-8b4966c1dc0c - collapsed:: true - - What is Concept Development? 概念开发是什么 + - What is Concept Development? 概念开发是什么 #flashcard - The needs of the target market are identified Alternative product concepts are generated and evaluated 需求 - One or more concepts are selected for further + - One or more concepts are selected for further development and testing 多种概念被生成,经过挑选后选择其中一个 - A concept is a description of the form, function + - A concept is a description of the form, function and features of a product 概念是一个产品的描述,功能和特性 Evaluation and screening criteria are used to aid in the selection 评估和测试可以辅助选择(screen = test) - Usually accompanied by a set of specifications, an + - Usually accompanied by a set of specifications, an analysis of competitive products and an economic justification for the project 伴随着来自个方面的要求,与竞争对手的比较和分析,还有经济方面的考虑(能不能赚钱) - This can be concluded as 图解如下 - ![image.png](../assets/image_1686289806889_0.png) - - #### Identify Customer Needs 用户需求是什么 + - #### Identify Customer Needs 用户需求是什么 #flashcard - to understand customers needs, then to effectively communicate them to the development team 和研发队伍沟通 @@ -1565,7 +1564,7 @@ Customer need statements organised in a hierarchical list, with importance weightings for many or all of the needs 把用户的需求整理成加权列表 - - #### Establishing target specifications 确立规格要求 + - #### Establishing target specifications 确立规格要求 #flashcard - 1. Prepare the list of metrics, i.e. the technical or manufacturing features of the product based on the customer needs 准备一些数据的列表 @@ -1573,7 +1572,7 @@ - 3. Set ideal and marginally acceptable target values 理想的和可接受的要求 - 4. Reflect on the results and the process 通过结果和进一步完善 - #### Concept generation 想一个概念 - - Steps: + - Steps: #flashcard - external search 在外面搜索 - creative problem solving within the team, and 团队灵机一动 - systematic exploration of the various solution