- [[学习任务]]
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- Daily reflection [[Daily reflections]]
- What I've done
- Morning: Workout
- Afternoon: Review [[产品开发]] and [[Java]]
- Night: Review 数电 学交
- What I've thought #thoughts
- Mood
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- [[产品开发]]
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- ## Topic 6 - 10
- ## Topic 6 - Phase 1: Concept Development 概念开发
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- What is Concept Development? 概念开发是什么
- The needs of the target market are identified
Alternative product concepts are generated and
evaluated 需求
One or more concepts are selected for further
development and testing 多种概念被生成，经过挑选后选择其中一个
A concept is a description of the form, function
and features of a product 概念是一个产品的描述，功能和特性
Evaluation and screening criteria are used to aid
in the selection 评估和测试可以辅助选择（screen = test）
Usually accompanied by a set of specifications, an
analysis of competitive products and an economic
justification for the project 伴随着来自个方面的要求，与竞争对手的比较和分析，还有经济方面的考虑（能不能赚钱）
- This can be concluded as 图解如下
- 
- #### Identify Customer Needs 用户需求是什么
- to understand customers needs,
then to effectively communicate them to the
development team 和研发队伍沟通
The output of this step is:
Customer need statements organised in a
hierarchical list, with importance weightings
for many or all of the needs 把用户的需求整理成加权列表
- #### Establishing target specifications 确立规格要求
- 1. Prepare the list of metrics, i.e. the technical or
manufacturing features of the product based on
the customer needs 准备一些数据的列表
- 2. Collect competitive benchmarking information 竞争对手的产品性能
- 3. Set ideal and marginally acceptable target values 理想的和可接受的要求
- 4. Reflect on the results and the process 通过结果和进一步完善
- #### Concept generation 想一个概念
- Steps:
- external search 在外面搜索
- creative problem solving within the team, and 团队灵机一动
- systematic exploration of the various solution
fragments the team generates 系统地寻找解决方法
- The result of this activity is usually a set of 10-20
concepts – each is typically represented by a sketch
and a brief descriptive text 产生 10-20 个概念
- 
- #### Concept selection 选一两个出来
- the activity in which various
product concepts are analysed and sequentially
eliminated to identify the most promising
concept(s)
- {:height 564, :width 688}
- There are 5 stages to the screening and
evaluation process: 用以下方式选择好的概念
- 1. Initial screen - The key evaluation criteria given in the table on the
previous slides can be developed further using a
scoring model or weighted checklist 用之前的要求测试
- 2. Customer screen - An informal discussion with customers to
explain a concept 和客户沟通
- 3. Technical screen 在科技实现上咨询第一方和第三方的专家
- informal technical discussions with experts
- extensive analysis by a 3 rd party
- 4. Final screen 最终测试
- Involves the use of screening models and computer assessment programs
- 5. Business analysis 看下赚不赚钱
- preliminary marketing plans,
- technical plans,
- financial reviews and
- projected budgets
- #### Concept testing 测试
- There are 7 steps to this process
- 1. Define the purpose of the concept test 定义测试的目的
- 2. Choose a survey population 选问卷调查的目标对象
- 3. Choose a survey format 格式
- 4. Communicate the concept 和目标对象沟通这个概念
- 5. Measure customer response 客户怎么想
- 6. Interpret the results 分析结果
- 7. Reflect on the results and process 用结果改进
- #### Setting final specifications 最终规格
Target specifications are revisited after a concept has been selected and tested
- #### Project planning 计划
- The final activity of concept development
- Steps:
- creates a detailed development schedule 产品开发时间线
- devises a strategy to minimise development time and 定一个计划
- identifies the resources required to complete the project 需求是什么
- #### Economic analysis
- 拿出去卖亏不亏钱
- #### Benchmarking & modelling
- 和竞争对手比较，品质行不行
- ## 往年题考点
- ### Prototypes (2019)
- Physical prototype, (5 marks) (2019)
- Analytical prototype, (5 marks) (2019)
- Comprehensive prototype. (5 marks) (2019)
- ### Costs (2019)
- Component costs, (5 marks) (2019)
- Support costs, (5 marks) (2019)
- Indirect allocations as part of Overhead costs. (5 marks) (2019)
- ### New products and New product development (2019, 2018)
- #### Booz, Allen & Hamilton (1982) Classification Scheme (2019)
- Repositioning (4 marks) (2019)
- four (4) elements through which products can be differentiated (2019)
- the five alternatives that are open to the firm ( 2018)
- kinds of new products identified by Booz Allen and Hamilton ( 2018)
- four elements where values can be added to the basic or ‘core’ product to augment its appeal ( 2018)
- Product life cycle (2019)
- #### prototyping ( 2018)
- three phases of prototyping ( 2018)
- uses of prototypes ( 2018)
- ### system-level design (2019)
- product architecture (2019)
- key characteristics of modular and integral architecture. (2019)
- three (3) main types of modular architecture. (2019)
- ### IP ( 2018)
- the concept ( 2018)
- what sort of intellectual property copyright can protect and what form of protection it gives. ( 2018)
- benefits and limitations of using patents ( 2018)