From ddf012aa022502d933fc62b74603822686dbe84c Mon Sep 17 00:00:00 2001
From: Ryan <ryan@alien.gov>
Date: Thu, 15 Jun 2023 14:20:52 +0800
Subject: [PATCH] Auto saved by Logseq

---
 pages/总复习2023t1.md | 17 ++++++++---------
 1 file changed, 8 insertions(+), 9 deletions(-)

diff --git a/pages/总复习2023t1.md b/pages/总复习2023t1.md
index 5410376..bb25103 100644
--- a/pages/总复习2023t1.md
+++ b/pages/总复习2023t1.md
@@ -1374,24 +1374,23 @@
 						- Smooth execution of even a well-planned project requires careful attention. Three problems of project execution are particularly important: 1. What mechanisms can be used to coordinate tasks? 2. How can project status be assessed? and 3. What actions can the team take to correct for undesirable deviations from the project plan?
 				- ## Topic 3: Opportunity Identification
 				  id:: 648594af-3833-4991-a4c2-2e9c8430a122
-				  collapsed:: true
 					- Opportunity, definition and types
-						- Definition:
+						- Definition: #flashcard
 							- an idea for a new product
 							- It is a product description in an embryonic form
 								- a newly sensed need,
 								- a newly discovered technology,
 								- a rough match between a need and a possible solution
 							- It can be thought of as a hypothesis about how value might be created
-						- Type
+						- Type #flashcard
 							- Ansoff’s growth matrix
 							  ![image.png](../assets/image_1686473366617_0.png)
-							- Market penetration
+							- Market penetration #flashcard
 							  logseq.order-list-type:: number
 								- **Opportunities** can exist within a business’s existing
 								  markets through increasing the volume of sales
 								  of existing products
-							- market development
+							- market development #flashcard
 							  logseq.order-list-type:: number
 								- **Opportunities** are said to exist for a business’s
 								  products through making them available to new
@@ -1400,25 +1399,25 @@
 									  geographical markets
 									- e.g. selling your existing products to a new age
 									  group of customers
-							- product development
+							- product development #flashcard
 							  logseq.order-list-type:: number
 								- **Opportunities**: offering new or improved products to
 								  logseq.order-list-type:: number
 								  existing markets
-							- diversification
+							- diversification #flashcard
 							  logseq.order-list-type:: number
 								- **Opportunities**: Moving into new markets, potentially with a base
 								  logseq.order-list-type:: number
 								  from your existing product knowledge or
 								  diversification through acquisition of other
 								  companies
-							- Risk
+							- Risk #flashcard
 								- The element of risk _increases the further the strategy moves away from known quantities_ the existing product and the existing market
 								- **Product development** (requiring, in effect, a new product) and market extension (a new market) involve a greater risk than market penetration
 								- **Diversification** (both new products and new markets) generally carries the greatest risk of all
 					- Opportunity identification process
 						- Establish **a charter**
-							- A **charter** articulates **the goals of the organisation**
+							- A **charter** :-> articulates **the goals of the organisation**
 							  (in relation to NPD) and establishes the **boundary
 							  conditions for an innovation effort.** Charters can be
 							  termed as mission statement for a new product.