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- sold online or through brick-and-mortar retailers,
- can be easily updated or modified to keep up with changing technology and trends because they're intangible,
- often come with a license that allows a customer to use them in unlimited ways.
- Will everything become digital?
- Will everything become digital? #flashcard
- In practice, most products and experiences they are part of are _hybrid_.
- **Why** digital products?
- **Why** digital products? #flashcard
- Customer happiness is how you win in business. Modern customer expectations are being driven by largely digital technology and digital innovations.
- Low investment, (potentially) high returns
- More profitable than physical goods
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- Automated delivery for passive income
- Serve a niche at scale
- Digital products offer unique ways to communicate directly with the customers.
- Digital Project Development
- Phase 1. **Discovery**: the process of identifying the problem to be
- Digital Project Development #flashcard
- Phase 1. **Discovery** :-> the process of identifying the problem to be
solved, making sure the problem is worth solving, and
envisioning the solution to that problem.
- Phase 2. **Ideate**: The goal is to brainstorm possible solutions to the
- Phase 2. **Ideate** :-> The goal is to brainstorm possible solutions to the
problem identified in the discovery phase, creating a
strategy for how to build a product that will solve that
problem.
- Phase 3. **Test**: The testing phase is all about gathering data,
- Phase 3. **Test** :-> The testing phase is all about gathering data,
refining and improving your idea, and gathering more data
until you have a sharp idea. The testing phase should
involve at least four steps, known as the lean validation
process
- Phase 4. **Execute**: This stage aims to develop the“most
- Phase 4. **Execute** :-> This stage aims to develop the“most
valuable player” namely the _Minimum Viable
Product (MVP)._
- Phase 5. **Launch**: Once your MVP is ready to go, it’s time to launch. A
- Phase 5. **Launch** :-> Once your MVP is ready to go, it’s time to launch. A
digital product launch usually means putting the MVP
on the market and giving customers their first crack at
your solution.
- Phase 6. **Grow**: As refine the digital product into its final form, based on
- Phase 6. **Grow** :-> As refine the digital product into its final form, based on
the feedback from the MVP launch, it’s time to consider
the growth or scaling phase.
- Digital Project Management