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- **R&D**: _Research_ and _Development_ - **R&D**: _Research_ and _Development_
- **Definition** :-> to develop new knowledge and apply scientific or engineering knowledge to connect the knowledge in one field to that in others - **Definition** :-> to develop new knowledge and apply scientific or engineering knowledge to connect the knowledge in one field to that in others
id:: 64858d63-a50c-47ac-b805-f31a915f1be2 id:: 64858d63-a50c-47ac-b805-f31a915f1be2
- Roles: - Roles: #flashcard
- **Discovering and developing** new technologies Improving understanding of the technology in existing products - **Discovering and developing** new technologies Improving understanding of the technology in existing products
- **Improving and strengthening** understanding of technologies used in manufacturing - **Improving and strengthening** understanding of technologies used in manufacturing
- **Understanding research results** from universities and other research institutions - **Understanding research results** from universities and other research institutions
- Areas: - Areas: #flashcard
- R&D for existing businesses - R&D for existing businesses
- R&D for new businesses - R&D for new businesses
- R&D for exploratory research - R&D for exploratory research
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- 规划流程始于对产品开发机会的识别，这种机会可能包括上述四种类型项目中的任何一 种。这一步可以看成是机会漏斗 (opportunity funnel), 因为它将来自整个公司的各种投入汇聚到一起。每个想法应该有一个简短的描述，包括产品概念、市场机会等。把这些想法方放到一起然后进行筛选·The first stage of the planning process is to identify product development opportunities·Each of the ideas should be expanded into a short description – including the potential business opportunity·These ideas can then be stored and revisited later·Each of the ideas should have a ‘champion’ who is responsible for supporting the idea through theprocess - 规划流程始于对产品开发机会的识别，这种机会可能包括上述四种类型项目中的任何一 种。这一步可以看成是机会漏斗 (opportunity funnel), 因为它将来自整个公司的各种投入汇聚到一起。每个想法应该有一个简短的描述，包括产品概念、市场机会等。把这些想法方放到一起然后进行筛选·The first stage of the planning process is to identify product development opportunities·Each of the ideas should be expanded into a short description – including the potential business opportunity·These ideas can then be stored and revisited later·Each of the ideas should have a ‘champion’ who is responsible for supporting the idea through theprocess
- 项目评价和优先级排序 Evaluate and prioritise projects - 项目评价和优先级排序 Evaluate and prioritise projects
- 如果能实施有效的管理，机会漏斗在一年中可以收集成百上千个机会，这些机会中有些对于企业的其他活动没有意义，因为在多数情况下，有太多的机会要求企业立即去把握。因 此，产品规划流程的第二步就是要选出最有希望的项目。对已有产品领域中新产品机会进行 评价和优先级排序时，需要仔细讨论以下四个基本方面：竞争策略、市场细分、技术曲线和产品平台。·In this step, the organisation is looking to decide which of the projects to pursue·There are four perspectives that can be used to assist in the evaluation and analysis of each of the projects l Competitive strategy l Market segmentation l Technological trajectories l Product platforms 在这么多提交上来的想法和项目中你要进行选择，选择一个好的项目最主要的是看它能不能挣钱。可以从以下四个角度去思考：1.技术曲线：有没有能力做成这个项目 2.产品平台：能不能做成一系列产品 3.市场细分：产品投放到哪，以及市场定位是什么 4.竞争策略：怎么在同类型产品中脱颖而出，占据市场 - 如果能实施有效的管理，机会漏斗在一年中可以收集成百上千个机会，这些机会中有些对于企业的其他活动没有意义，因为在多数情况下，有太多的机会要求企业立即去把握。因 此，产品规划流程的第二步就是要选出最有希望的项目。对已有产品领域中新产品机会进行 评价和优先级排序时，需要仔细讨论以下四个基本方面：竞争策略、市场细分、技术曲线和产品平台。·In this step, the organisation is looking to decide which of the projects to pursue·There are four perspectives that can be used to assist in the evaluation and analysis of each of the projects l Competitive strategy l Market segmentation l Technological trajectories l Product platforms 在这么多提交上来的想法和项目中你要进行选择，选择一个好的项目最主要的是看它能不能挣钱。可以从以下四个角度去思考：1.技术曲线：有没有能力做成这个项目 2.产品平台：能不能做成一系列产品 3.市场细分：产品投放到哪，以及市场定位是什么 4.竞争策略：怎么在同类型产品中脱颖而出，占据市场
- - 竞争策略 competitive strategy 决定了它在市场和产品上针对竞争者的基本运作方法 #flashcard
- 竞争策略 competitive strategy 决定了它在市场和产品上针对竞争者的基本运作方法
* - ● 技术优势 (technology leadership): 为实施这一策略，企业必须强调新技术的研究和开发，并将其应用到产品开发流程中。 A focus on basic research and development of new technologies * - ● 技术优势 (technology leadership): 为实施这一策略，企业必须强调新技术的研究和开发，并将其应用到产品开发流程中。 A focus on basic research and development of new technologies
* - ● 成本优势 (cost leadership): 这一策略要求企业在生产效率上进行竞争，可以实行规模经济，使用先进的制造方法和低成本的劳动力，或者引入更好的管理生产系统。Competitive focus on production efficiency * - ● 成本优势 (cost leadership): 这一策略要求企业在生产效率上进行竞争，可以实行规模经济，使用先进的制造方法和低成本的劳动力，或者引入更好的管理生产系统。Competitive focus on production efficiency
* - ● 以顾客为中心 (customer focus): 为实施这一策略，企业必须跟新老顾客保持密切联系以评价其需求和偏好的变化。精心设计的产品平台有助于快速开发拥有满足顾客 偏好的新特点或新功能的派生产品。这种策略将造就用来满足不同层次顾客需求的多种产品生产线。 The organisation works closely with customers to assess changing needs and preferences * - ● 以顾客为中心 (customer focus): 为实施这一策略，企业必须跟新老顾客保持密切联系以评价其需求和偏好的变化。精心设计的产品平台有助于快速开发拥有满足顾客 偏好的新特点或新功能的派生产品。这种策略将造就用来满足不同层次顾客需求的多种产品生产线。 The organisation works closely with customers to assess changing needs and preferences