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- 退出阶段 exit\nExit阶段
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- （退出阶段）是指企业从一个环节成功转向下一个环节，或者从某一市场上成功退出。在创业公司中，Exit通常是指公司被收购或上市交易。
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- 筹资过程
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- Elevator pitch/executive summary: 简短陈述/执行摘要；
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Business plan, presentation, management team: 商业计划、演示文稿、管理团队；
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Business plan的两个基本功能
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1.通过规划公司未来的发展方向和制定战略来指导公司。 \nGuiding the company by charting its future course \nand defining its strategy for following it.（内部）
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2.吸引将提供所需资本的贷款人和投资者。Attracting lenders and investors who will provide needed capital.（外部）
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什么是商业计划
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你计划进入的市场\n你对这个市场贡献的独特和引人注目的特点\n知识产权\n商业模式和财务\n团队和公司发展与战略\n投资主张\n退出策略\nl The market you plan to enter\nl The unique and compelling features of your \ncontribution to this market\nl Intellectual property\nl Business model and Financials\nl Team and Company development \nand strategy\nl Investment proposition\nl Exit strategy
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为什么需要商业计划
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在公司创始人之间提供一份关于未来发展方向的正式协议 可以减少创始人的自欺欺人 定义责任和奖励 帮助将抽象的目标转化为明确的目标\nA business plan… provides a formal agreement between the \nfounders of a company about the direction to be \ntaken can reduce self-delusion amongst the founders defines responsibilities & rewards helps to translate abstract goals into explicit\noperational needs
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商业模式（如何赚钱）
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商业计划的关键要素
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标题页和目录行动纲要愿景和使命陈述公司历史商业和工业概况商业策略产品/服务描述市场战略\n记录市场索赔\n显示客户兴趣竞争对手分析管理团队的描述业务计划预计财务报表贷款或投资建议 Title Page and Table of Contents Executive Summary Vision and Mission Statement Company History Business and Industry Profile Business Strategy Description of Products/Services Marketing Strategy\nl Document market claims\nl Show customer interest Competitor Analysis Description of Management Team Plan of Operation Projected Financial Statements Loan or Investment Proposa
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准备商业计划的技巧
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确保你的计划有一个吸引人的封面。(第一印象至关重要。)去掉你计划中所有的拼写和语法错误。让你的计划在视觉上吸引人。包括一个目录，让读者可以轻松地浏览您的计划。让它变得有趣。你的计划必须证明生意会赚钱(不一定马上赚钱，但最终会赚钱)。使用电子表格生成财务预测。总是包括现金流预测。保持你的计划“简洁”——25到40页长。永远说实话。\n Make sure your plan has an attractive cover. (First impressions are crucial.) Rid your plan of all spelling and grammatical errors. Make your plan visually appealing. Include a table of contents to allow readers to navigate your plan easily. Make it interesting Your plan must prove that the business will \nmake money (not necessarily immediately, \nbut eventually). Use spreadsheets to generate financial \nforecasts. Always include cash flow projections. Keep your plan “crisp” – between 25 and 40 pages long. Tell the truth – always. \n
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Business survey: 商业调查；
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Due diligence: 尽职调查；
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Valuation, ownership, control, legal issues: 估值、所有权、控制权、法律问题；
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FUNDING: 融资。
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4.成长和收获风险\nGrow and harvest the venture
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企业失败的原因
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缺乏技能\n销售问题\n财务控制\n缺乏资金\n融资成本高\n破产的顾客\n过度交易开发\n营销问题\n官僚主义\n\nl lack of skills\nl sales problem\nl financial control\nl lack of funds\nl high cost of finance\nl insolvent customers\nl overtrading development\nl marketing issues\nl red tape (bureaucracy)
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- Elevator pitch/executive summary: 简短陈述/执行摘要；
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- Business plan, presentation, management team: 商业计划、演示文稿、管理团队；
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- Business plan的两个基本功能
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- 1.通过规划公司未来的发展方向和制定战略来指导公司。 \nGuiding the company by charting its future course \nand defining its strategy for following it.（内部）
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- 2.吸引将提供所需资本的贷款人和投资者。Attracting lenders and investors who will provide needed capital.（外部）
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- 什么是商业计划
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- 你计划进入的市场\
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- 你对这个市场贡献的独特和引人注目的特点
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- 知识产权
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- 商业模式和财务
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- 团队和公司发展与战略
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- 投资主张
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- 退出策略
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- The market you plan to enter\nl The unique and compelling features of your \ncontribution to this market\nl Intellectual property\nl Business model and Financials\nl Team and Company development \nand strategy\nl Investment proposition\nl Exit strategy
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- 为什么需要商业计划
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- 在公司创始人之间提供一份关于未来发展方向的正式协议 可以减少创始人的自欺欺人 定义责任和奖励 帮助将抽象的目标转化为明确的目标\nA business plan… provides a formal agreement between the \nfounders of a company about the direction to be \ntaken can reduce self-delusion amongst the founders defines responsibilities & rewards helps to translate abstract goals into explicit\noperational needs
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商业模式（如何赚钱）
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商业计划的关键要素
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标题页和目录行动纲要愿景和使命陈述公司历史商业和工业概况商业策略产品/服务描述市场战略\n记录市场索赔\n显示客户兴趣竞争对手分析管理团队的描述业务计划预计财务报表贷款或投资建议 Title Page and Table of Contents Executive Summary Vision and Mission Statement Company History Business and Industry Profile Business Strategy Description of Products/Services Marketing Strategy\nl Document market claims\nl Show customer interest Competitor Analysis Description of Management Team Plan of Operation Projected Financial Statements Loan or Investment Proposa
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准备商业计划的技巧
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确保你的计划有一个吸引人的封面。(第一印象至关重要。)去掉你计划中所有的拼写和语法错误。让你的计划在视觉上吸引人。包括一个目录，让读者可以轻松地浏览您的计划。让它变得有趣。你的计划必须证明生意会赚钱(不一定马上赚钱，但最终会赚钱)。使用电子表格生成财务预测。总是包括现金流预测。保持你的计划“简洁”——25到40页长。永远说实话。\n Make sure your plan has an attractive cover. (First impressions are crucial.) Rid your plan of all spelling and grammatical errors. Make your plan visually appealing. Include a table of contents to allow readers to navigate your plan easily. Make it interesting Your plan must prove that the business will \nmake money (not necessarily immediately, \nbut eventually). Use spreadsheets to generate financial \nforecasts. Always include cash flow projections. Keep your plan “crisp” – between 25 and 40 pages long. Tell the truth – always. \n
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Business survey: 商业调查；
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Due diligence: 尽职调查；
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Valuation, ownership, control, legal issues: 估值、所有权、控制权、法律问题；
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FUNDING: 融资。
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4.成长和收获风险\nGrow and harvest the venture
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企业失败的原因
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缺乏技能\n销售问题\n财务控制\n缺乏资金\n融资成本高\n破产的顾客\n过度交易开发\n营销问题\n官僚主义\n\nl lack of skills\nl sales problem\nl financial control\nl lack of funds\nl high cost of finance\nl insolvent customers\nl overtrading development\nl marketing issues\nl red tape (bureaucracy)
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-
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- ## Topic 19
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- LATER 概率论 (隔了一个周末)
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collapsed:: true
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