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pages/总复习2023t1.md

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 						  workplace organisation or external relations.
 					- ### Categories:
 						- Product innovation
+							- Advantages #flashcard
+								- Increased market share
+								- Public relations – e.g. news coverage
+								- Enhanced reputation as an innovative company
+								- Opportunity to build early customer loyalty
+								- Added value
+								- However, creation of
+								- Higher prices and profitability
+								- some innovative
+								- products can instigate
+								- Competitive advantage
+							-
 						- Process innovation
 					- ### Types of Innovation
 					  id:: 648adeaf-1355-48de-91ae-ea4bc4b4d816
@@ -1819,19 +1831,6 @@
 						  approach e.g. direct marketing, e-commerce
 						  Service innovation Telephone financial services or on-line services
 						  e.g. customer support
-					- Advantages #flashcard
-						- Advantages of launching new or improved products on to
-						  the market include [2]:
-						  l Increased market share
-						  l Public relations – e.g. news coverage
-						  l Enhanced reputation as an innovative company
-						  l Opportunity to build early customer loyalty
-						  l Added value
-						  However, creation of
-						  l Higher prices and profitability
-						  some innovative
-						  products can instigate
-						  l Competitive advantage
 					- ### Models of Innovation
 					  id:: 648adeaf-2f3b-4ccc-a949-915a03aac808
 					  Innovation can follow different models, such as: #flashcard