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 						  approach e.g. direct marketing, e-commerce
 						  Service innovation Telephone financial services or on-line services
 						  e.g. customer support
+					- Advantages #flashcard
+						- Advantages of launching new or improved products on to
+						  the market include [2]:
+						  l Increased market share
+						  l Public relations – e.g. news coverage
+						  l Enhanced reputation as an innovative company
+						  l Opportunity to build early customer loyalty
+						  l Added value
+						  However, creation of
+						  l Higher prices and profitability
+						  some innovative
+						  products can instigate
+						  l Competitive advantage
 					- ### Models of Innovation
 					  id:: 648adeaf-2f3b-4ccc-a949-915a03aac808
 					  Innovation can follow different models, such as: #flashcard