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- concept generation,
- quick prototypes,
- estimates of market sizes and growth rates.
- Goal
- Goal #flashcard
- resolve the greatest uncertainty surrounding each one at the lowest cost in time and money.
- Select **exceptional opportunities**
- Goal
- Goal #flashcard
- select a few that warrant a significant investment in product development.
- Approach:**Real-Win-Worth-it**
- Approach:**Real-Win-Worth-it** #flashcard
- **Real**: Is the opportunity real?
- **Win**: Can you win with this opportunity?
- **Worth** It: Is it worth doing?
- **Reflect** on the result and process.
Ask the following questions:
Ask the following questions: #flashcard
- **How many** of the opportunities identified came from internal sources versus external sources?
- Did we consider **dozens or hundreds** of opportunities?
- Was the innovation charter **too narrowly focused**?