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- concept generation,
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- concept generation,
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- quick prototypes,
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- quick prototypes,
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- estimates of market sizes and growth rates.
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- estimates of market sizes and growth rates.
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- Goal
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- Goal #flashcard
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- resolve the greatest uncertainty surrounding each one at the lowest cost in time and money.
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- resolve the greatest uncertainty surrounding each one at the lowest cost in time and money.
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- Select **exceptional opportunities**
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- Select **exceptional opportunities**
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- Goal
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- Goal #flashcard
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- select a few that warrant a significant investment in product development.
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- select a few that warrant a significant investment in product development.
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- Approach:**Real-Win-Worth-it**
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- Approach:**Real-Win-Worth-it** #flashcard
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- **Real**: Is the opportunity real?
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- **Real**: Is the opportunity real?
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- **Win**: Can you win with this opportunity?
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- **Win**: Can you win with this opportunity?
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- **Worth** It: Is it worth doing?
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- **Worth** It: Is it worth doing?
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- **Reflect** on the result and process.
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- **Reflect** on the result and process.
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Ask the following questions:
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Ask the following questions: #flashcard
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- **How many** of the opportunities identified came from internal sources versus external sources?
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- **How many** of the opportunities identified came from internal sources versus external sources?
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- Did we consider **dozens or hundreds** of opportunities?
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- Did we consider **dozens or hundreds** of opportunities?
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- Was the innovation charter **too narrowly focused**?
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- Was the innovation charter **too narrowly focused**?
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