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- R&D for new businesses
- R&D for exploratory research
- **Screen** opportunities
- Purpose:
- Purpose: #flashcard
- to eliminate any opportunities that are **unlikely to result in the creation of value**,
- to focus attention on the opportunities **worthy of further investigation**
- **not to** pick the _single best opportunity_!
- Approach:
- Approach: #flashcard
- Web-based **surveys**
- Workshops with **multi-voting**: collaborative sessions or meetings where participants engage in a voting process to prioritize or make decisions on various options or ideas.
- Develop **promising opportunities**
- Details
- Details #flashcard
- customer interviews,
- testing of existing products,
- concept generation,