From 2ac8c9c858277c5cb559b2cd52f4edefd08f8b60 Mon Sep 17 00:00:00 2001
From: Ryan <ryan@alien.gov>
Date: Thu, 15 Jun 2023 14:29:52 +0800
Subject: [PATCH] Auto saved by Logseq

---
 pages/总复习2023t1.md | 22 ++++++----------------
 1 file changed, 6 insertions(+), 16 deletions(-)

diff --git a/pages/总复习2023t1.md b/pages/总复习2023t1.md
index 08a3f48..7f5b9b4 100644
--- a/pages/总复习2023t1.md
+++ b/pages/总复习2023t1.md
@@ -1490,30 +1490,25 @@
 				- [Topic 4: Product Planning](https://docs.google.com/document/d/17RTFywNdyxAnf7qcb4drrn_shtRjSRhO/edit)
 				- ## Topic 5: Identify Customer Needs (Preliminary of Concept Development)
 				  id:: 64859157-dc41-453d-95ea-39e2280ea735
-				  collapsed:: true
 					- **Market Research** for NPD (New Product Development)
-					  collapsed:: true
-						- **Definition**: the function that links the consumer, customer
+						- **Definition** :-> the function that links the consumer, customer
 						  and public to the marketer through information
 						  – information used
-						- **Goal**:
-						  collapsed:: true
+						- **Goal**: #flashcard
 							- to identify and define marketing opportunities and problems;
 							- to generate, refine and evaluate marketing actions;
 							- to monitor marketing performance;
 							- to improve understanding of the marketing process
 						- When to use it?
 						  ![image.png](../assets/image_1686475631266_0.png)
-					- **Gather** raw **data** from customers
+					- **Gather** raw **data** from customers #flashcard
 					  logseq.order-list-type:: number
-					  collapsed:: true
 						- **Interviews**: One or more development team members discuss with a single customer
 						- **Focus groups**: A moderator facilitates a two-hour discussion with a group of 8 or 12 customers
 						- **Observing** the product in use
 						- **Surveys**: direct mail or web-based questionnaires;
-					- **Interpret** the raw **data** in terms of customer needs
+					- **Interpret** the raw **data** in terms of customer needs #flashcard
 					  logseq.order-list-type:: number
-					  collapsed:: true
 						- The data gathered in Step 1 then has to be used to
 						  express the customers’ needs in terms of what the
 						  product has to do, not in terms of how it might do
@@ -1521,9 +1516,7 @@
 						- Express the needs as attributes of the product
 					- Organize **the needs** into a hierarchy of needs
 					  logseq.order-list-type:: number
-					  collapsed:: true
-						- **Structure** the needs into
-						  collapsed:: true
+						- **Structure** the needs into #flashcard
 							- **Must-haves** – *“I wont buy without”*
 							- **Delighters** – *“What an unexpected treat”*
 							- **Linear Satisfiers** – *“The more the merrier”*
@@ -1531,15 +1524,12 @@
 						- This is the *Kano* classification
 						- Consumer needs can be very **elusive**
 						- **Intuitions** are often wrong
-					- Establish the **relative importance** of the needs
+					- Establish the **relative importance** of the needs #flashcard
 					  logseq.order-list-type:: number
-					  collapsed:: true
 						- Measuring **preference** is central to market research
 					- **Reflect** on the results and the process
 					  logseq.order-list-type:: number
-					  collapsed:: true
 						- Questions to ask:
-						  collapsed:: true
 							- Have we interacted with all **important customers** in
 							  our target market?
 							- Can we see the **latent needs** of customers beyond