From 146e69b119c6096d5bebbb71c8117a4089706ac9 Mon Sep 17 00:00:00 2001 From: Ryan Date: Thu, 15 Jun 2023 14:32:52 +0800 Subject: [PATCH] Auto saved by Logseq --- pages/总复习2023t1.md | 35 +++++++++-------------------------- 1 file changed, 9 insertions(+), 26 deletions(-) diff --git a/pages/总复习2023t1.md b/pages/总复习2023t1.md index c355408..ef95676 100644 --- a/pages/总复习2023t1.md +++ b/pages/总复习2023t1.md @@ -1636,26 +1636,23 @@ - Disruptive innovation: involves creating a new product or service that initially serves a niche market but eventually disrupts the existing market. - Sustaining innovation: involves making improvements to existing products or processes that help maintain a company's competitive position. - ### Models of Innovation - Innovation can follow different models, such as: + Innovation can follow different models, such as: #flashcard - Linear model: involves a sequential process of research, development, and commercialization. - Cyclical model: involves a continuous process of feedback and iteration. - Open innovation: involves collaborating with external partners to develop new products or services. - ### Characteristics of Innovative Companies - collapsed:: true - Innovative companies share certain characteristics, such as: + Innovative companies share certain characteristics, such as: #flashcard - A willingness to take risks and experiment with new ideas. - A focus on customer needs and preferences. - A culture that encourages creativity, collaboration, and learning. - A commitment to continuous improvement and innovation. - ### Strategies for Fostering a Culture of Innovation - collapsed:: true - Companies can foster a culture of innovation by: + Companies can foster a culture of innovation by: #flashcard - Providing resources, such as funding, time, and expertise, to support innovation initiatives. - Encouraging collaboration and cross-functional teams. - Rewarding creativity and risk-taking. - Creating a supportive and inclusive work environment. - ### Examples of Innovative Companies and Products - collapsed:: true There are many examples of innovative companies and products, such as: - Apple: known for its innovative products, such as the iPhone and iPad. - Tesla: known for its innovative electric vehicles and renewable energy solutions. @@ -1664,23 +1661,18 @@ The PDF provides links to further resources for learning about innovation, such as a video and short videos about new inventions. These resources can help individuals and companies stay up-to-date on the latest trends and developments in innovation and product development. - ## Topic 8: Digital Transofrmation and Digital Products id:: 64857305-a186-4927-890d-607f66d97f95 - collapsed:: true - Digital Transformation - collapsed:: true - Terms - collapsed:: true - - **Digitisation** is the process of converting information from analog to digital. - - **Digitalisation** is the process of using digitised information to make established ways of working simpler and more efficient. - - **Digital transformation** is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements - - **Types** of Digital transformation - collapsed:: true - - **Process Transformation** – aims to process such as data, analytics, AI, and any process that can work towards lowering costs and driving operational efficiency in the business. - - **Business Model Transformation** – aims to make fundamental changes in how a business or organization runs which can include personnel, processes, and technology. + - **Digitisation** is :-> the process of converting information from analog to digital. + - **Digitalisation** is :-> the process of using digitised information to make established ways of working simpler and more efficient. + - **Digital transformation** is :-> the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements + - **Types** of Digital transformation #flashcard + - **Process Transformation** :-> aims to process such as data, analytics, AI, and any process that can work towards lowering costs and driving operational efficiency in the business. + - **Business Model Transformation** :-> aims to make fundamental changes in how a business or organization runs which can include personnel, processes, and technology. - **Domain Transformation** - This area offers a great opportunity to move into a new domain or area that a business may not have explored before by acquiring new technologies. - **Cultural/Organizational Transformation** - This is about redefining mindsets, processes, capabilities and skills for a digital world. It’s about driving digital transformation forward through growth initiatives that are grounded in a new culture and way of thinking. - **Guidelines** for a successful Digital - collapsed:: true Transformation - Understand your technology - Embrace Cultural Change @@ -1689,9 +1681,7 @@ - Ensure Collaboration - Top Management Support - Digital Product - collapsed:: true - Characteristics - collapsed:: true - no physical form, exist only in the digital realm, - _intangible_ items delivered _electronically_, - anything that can be _downloaded_ and _used digitally_ can be considered a digital product, @@ -1699,10 +1689,8 @@ - can be easily updated or modified to keep up with changing technology and trends because they're intangible, - often come with a license that allows a customer to use them in unlimited ways. - Will everything become digital? - collapsed:: true - In practice, most products and experiences they are part of are _hybrid_. - **Why** digital products? - collapsed:: true - Customer happiness is how you win in business. Modern customer expectations are being driven by largely digital technology and digital innovations. - Low investment, (potentially) high returns - More profitable than physical goods @@ -1711,7 +1699,6 @@ - Serve a niche at scale - Digital products offer unique ways to communicate directly with the customers. - Digital Project Development - collapsed:: true - Phase 1. **Discovery**: the process of identifying the problem to be solved, making sure the problem is worth solving, and envisioning the solution to that problem. @@ -1735,21 +1722,17 @@ the feedback from the MVP launch, it’s time to consider the growth or scaling phase. - Digital Project Management - collapsed:: true - Terms - collapsed:: true - **Digital Project Manager**: the glue that brings together many facets of a successful digital product— customers, design, engineering, operations, sales, marketing, finance, compliance, legal, and more. - **Project Team for Digital Products**: - collapsed:: true A project team for digital product is made up of: - **Developers or engineers** – the people who will code, test and deploy the digital application that will be used by customers. - **Experts in customer or user experience** who focus on how the product and associated services will be used by the customer, and who create the user interface, services and other interactions with the customers - **Sales and marketing experts**, who will actually get customers to use the product. - mistakes to avoid - collapsed:: true - Having the _wrong data_ - _Resistance_ from staff - Underestimate _costs_