128 lines
6.3 KiB
Markdown
128 lines
6.3 KiB
Markdown
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- [[学习任务]]
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-
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- Daily reflection [[Daily reflections]]
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- What I've done
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- Morning: Workout
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- Afternoon: Review [[产品开发]] and [[Java]]
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- Night: Review 数电 学交
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- What I've thought #thoughts
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- Mood
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-
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- [[产品开发]]
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collapsed:: true
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- ## Topic 6 - 10
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- ## Topic 6 - Phase 1: Concept Development 概念开发
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id:: 6482bafb-b96b-44c3-834b-8b4966c1dc0c
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collapsed:: true
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- What is Concept Development? 概念开发是什么
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- The needs of the target market are identified
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Alternative product concepts are generated and
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evaluated 需求
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One or more concepts are selected for further
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development and testing 多种概念被生成，经过挑选后选择其中一个
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A concept is a description of the form, function
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and features of a product 概念是一个产品的描述，功能和特性
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Evaluation and screening criteria are used to aid
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in the selection 评估和测试可以辅助选择（screen = test）
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Usually accompanied by a set of specifications, an
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analysis of competitive products and an economic
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justification for the project 伴随着来自个方面的要求，与竞争对手的比较和分析，还有经济方面的考虑（能不能赚钱）
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- This can be concluded as 图解如下
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- 
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- #### Identify Customer Needs 用户需求是什么
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- to understand customers needs,
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then to effectively communicate them to the
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development team 和研发队伍沟通
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The output of this step is:
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Customer need statements organised in a
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hierarchical list, with importance weightings
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for many or all of the needs 把用户的需求整理成加权列表
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- #### Establishing target specifications 确立规格要求
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- 1. Prepare the list of metrics, i.e. the technical or
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manufacturing features of the product based on
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the customer needs 准备一些数据的列表
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- 2. Collect competitive benchmarking information 竞争对手的产品性能
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- 3. Set ideal and marginally acceptable target values 理想的和可接受的要求
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- 4. Reflect on the results and the process 通过结果和进一步完善
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- #### Concept generation 想一个概念
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- Steps:
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- external search 在外面搜索
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- creative problem solving within the team, and 团队灵机一动
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- systematic exploration of the various solution
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fragments the team generates 系统地寻找解决方法
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- The result of this activity is usually a set of 10-20
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concepts – each is typically represented by a sketch
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and a brief descriptive text 产生 10-20 个概念
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- 
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- #### Concept selection 选一两个出来
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- the activity in which various
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product concepts are analysed and sequentially
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eliminated to identify the most promising
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concept(s)
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- {:height 564, :width 688}
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- There are 5 stages to the screening and
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evaluation process: 用以下方式选择好的概念
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- 1. Initial screen - The key evaluation criteria given in the table on the
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previous slides can be developed further using a
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scoring model or weighted checklist 用之前的要求测试
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- 2. Customer screen - An informal discussion with customers to
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explain a concept 和客户沟通
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- 3. Technical screen 在科技实现上咨询第一方和第三方的专家
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- informal technical discussions with experts
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- extensive analysis by a 3 rd party
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- 4. Final screen 最终测试
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- Involves the use of screening models and computer assessment programs
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- 5. Business analysis 看下赚不赚钱
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- preliminary marketing plans,
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- technical plans,
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- financial reviews and
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- projected budgets
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- #### Concept testing 测试
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- There are 7 steps to this process
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- 1. Define the purpose of the concept test 定义测试的目的
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- 2. Choose a survey population 选问卷调查的目标对象
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- 3. Choose a survey format 格式
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- 4. Communicate the concept 和目标对象沟通这个概念
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- 5. Measure customer response 客户怎么想
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- 6. Interpret the results 分析结果
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- 7. Reflect on the results and process 用结果改进
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- #### Setting final specifications 最终规格
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Target specifications are revisited after a concept has been selected and tested
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- #### Project planning 计划
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- The final activity of concept development
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- Steps:
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- creates a detailed development schedule 产品开发时间线
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- devises a strategy to minimise development time and 定一个计划
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- identifies the resources required to complete the project 需求是什么
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- #### Economic analysis
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- 拿出去卖亏不亏钱
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- #### Benchmarking & modelling
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- 和竞争对手比较，品质行不行
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- ## 往年题考点
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- ### Prototypes (2019)
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- Physical prototype, (5 marks) (2019)
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- Analytical prototype, (5 marks) (2019)
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- Comprehensive prototype. (5 marks) (2019)
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- ### Costs (2019)
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- Component costs, (5 marks) (2019)
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- Support costs, (5 marks) (2019)
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- Indirect allocations as part of Overhead costs. (5 marks) (2019)
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- ### New products and New product development (2019, 2018)
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- #### Booz, Allen & Hamilton (1982) Classification Scheme (2019)
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- Repositioning (4 marks) (2019)
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- four (4) elements through which products can be differentiated (2019)
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- the five alternatives that are open to the firm ( 2018)
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- kinds of new products identified by Booz Allen and Hamilton ( 2018)
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- four elements where values can be added to the basic or ‘core’ product to augment its appeal ( 2018)
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- Product life cycle (2019)
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- #### prototyping ( 2018)
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- three phases of prototyping ( 2018)
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- uses of prototypes ( 2018)
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- ### system-level design (2019)
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- product architecture (2019)
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- key characteristics of modular and integral architecture. (2019)
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- three (3) main types of modular architecture. (2019)
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- ### IP ( 2018)
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- the concept ( 2018)
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- what sort of intellectual property copyright can protect and what form of protection it gives. ( 2018)
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- benefits and limitations of using patents ( 2018)
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